black box.

shoe polish

i didnt get this advert the first time i saw it, the idea is how can u show, without words that the product is so good, it opens up new possibilities.

Its basically a test cheat, advertising shoe polish. its so cheeky, you cant help but giggle when you catch on.

genius adverts.

i want to design something genius, this advert is so simple yet amazingly effective, the frustrating thing is, its so damn obvious, yet i idnt think of it.

this is the kind of thing i aspire to become.

i found both of these in the book creative advertising, think i might buy that book, it just makes sense, ya know, its like a book for life, a designers life obviously, but its like a survial guide.